Plan campaigns, prepare CSVs and inspect search signals with 24 marketing and SEO utilities.
Break-even ROAS Calculator
Calculate the return on ad spend needed to cover product costs, fees and campaign spend.
Open tool MarketingSEO Title & Meta Description Preview
Preview how a title and description may fit in desktop and mobile search results.
Open tool MarketingUTM Link Builder
Build campaign URLs with consistent source, medium and campaign parameters.
Open tool MarketingAffiliate Commission Calculator
Estimate commission, conversion value, paid traffic break-even and earnings per click.
Open tool MarketingEmail Campaign ROI Calculator
Model deliverability, opens, clicks, conversions, campaign revenue and ROI.
Open tool MarketingBulk URL Slug Generator
Turn a list of article titles into unique, exportable URL slugs.
Open tool MarketingRobots.txt Tester
Test whether pasted robots.txt rules allow a crawler to fetch a URL path.
Open tool MarketingRedirect Checker
Inspect HTTP statuses, redirect hops and the final public URL.
Open tool MarketingCanonical Tag Checker
Read a page’s declared canonical and flag obvious URL mismatches.
Open tool MarketingXML Sitemap Validator
Check one sitemap for XML errors, missing loc values and repeated URLs.
Open tool MarketingMeta Robots Checker
Inspect HTML robots meta tags and X-Robots-Tag response headers.
Open tool MarketingOpen Graph Preview
Preview a link card from a title, description, image and destination URL.
Open tool MarketingSchema Markup Generator
Create editable Article, Organization or BreadcrumbList JSON-LD.
Open tool MarketingHreflang Checker
Inspect language alternates and check a limited set of return links.
Open tool MarketingInternal Link Opportunity Finder
Compare pasted page titles and summaries to find relevant linking opportunities.
Open tool MarketingHeading Structure Checker
Find H1, H2 and H3 hierarchy issues in pasted HTML.
Open tool MarketingSEO CSV Validator
Validate a WebInMarketing blog CSV and download normalized headers.
Open tool MarketingGSC Content Decay Finder
Compare two page-level Search Console CSV exports for click and impression changes.
Open tool MarketingQuery URL Overlap Finder
Find queries associated with more than one URL in your exported data.
Open tool MarketingEmail Header Analyzer
Read reported SPF, DKIM and DMARC results from pasted email headers.
Open tool MarketingSaaS Total Cost Calculator
Estimate seat, usage, onboarding and tax costs over a chosen term.
Open tool MarketingHosting Renewal Cost Calculator
Compare introductory hosting cost with the expected renewal term.
Open tool MarketingA/B Test Sample Planner
Estimate sample size for a two-sided test of two conversion rates.
Open tool MarketingLead Funnel Calculator
Forecast leads, customers, acquisition cost and return from your funnel assumptions.
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Choose an output you can check
Open the tool that matches your task and review its instructions before processing. The page explains accepted inputs, how to interpret the result and any important limits. Save an original copy of your data and inspect the output before using it.
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Browse all 60 tools or read the methodology behind our research and utilities.