Build campaign URLs with consistent source, medium and campaign parameters.
Use the UTM Link Builder
What this tool helps you check
Consistent campaign tags make reports easier to read. This builder encodes URL parameters, lets you save reusable naming presets in your browser and exports a CSV of links created during the current session. It is useful for email newsletters, paid campaigns and partnerships.
How to use it
- Enter a destination URL and required source, medium and campaign values
- Add optional content and term values
- Save a preset, copy the resulting link or export the session as CSV
Interpreting the result
Never place personal details in UTM values: tags can appear in browser history, server logs and analytics. Presets are saved only in this browser. Keep naming conventions stable before a campaign begins.
Limitations and next steps
Check important decisions against your original business data and the relevant provider documentation. Results describe the inputs supplied, rather than a guarantee of future outcomes.
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Frequently asked questions
Which UTM fields are required?
Use source, medium and campaign at a minimum. Content and term are optional when they add meaningful detail.
Is this UTM Link Builder free?
Yes. This tool is available without an account. URL inspection requests are rate limited to keep the service responsive.