Model deliverability, opens, clicks, conversions, campaign revenue and ROI.
Use the Email Campaign ROI Calculator
What this tool helps you check
A campaign report is most useful when each step in the funnel is visible. Enter sends, delivered percentage, open rate, click rate, conversion rate, average order value and total campaign cost. The tool estimates outcomes and shows where a small change in assumptions has the largest effect.
How to use it
- Enter the list size and observed rates for delivered messages, opens and clicks
- Enter the purchase conversion rate from clicks and average order value
- Compare estimated revenue and return with the total campaign cost
Interpreting the result
Some inbox privacy features inflate opens, and attribution can credit email for purchases that would have happened anyway. Treat the result as a planning scenario, not proof of incremental revenue.
Limitations and next steps
How is email ROI calculated?|Subtract total campaign cost from attributed revenue, divide by campaign cost, and multiply by 100. A zero cost has no defined ROI percentage.
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